/* =========================================================
   AVANC — Social Media
   ========================================================= */

/* ---------- Palco do celular ---------- */
.phone-stage{ position:relative; width:100%; max-width:520px; margin:0 auto; aspect-ratio:1/1.05; display:flex; align-items:center; justify-content:center; }
.mock-glow{
  position:absolute; inset:10% 12%; border-radius:50%;
  background:radial-gradient(circle, rgba(123,44,191,0.55), transparent 68%); filter:blur(34px);
  animation:orbDrift 10s ease-in-out infinite alternate;
}
.phone{
  position:relative; z-index:2; width:min(62%, 300px); aspect-ratio:9/18.2; border-radius:44px; padding:10px;
  background:linear-gradient(160deg, #2a2a2e, #101012); border:1px solid rgba(255,255,255,0.18);
  box-shadow:0 40px 70px -30px rgba(0,0,0,0.85), inset 0 0 0 2px rgba(255,255,255,0.04);
  animation:floaty 7s ease-in-out infinite;
}
.phone img{ width:100%; height:100%; object-fit:cover; object-position:top; border-radius:34px; }
.phone-notch{ position:absolute; z-index:3; top:18px; left:50%; width:30%; height:18px; background:#0a0a0b; border-radius:99px; transform:translateX(-50%); }
.slide{
  position:absolute; z-index:1; width:34%; border-radius:18px; border:1px solid rgba(255,255,255,0.14);
  box-shadow:0 26px 40px -20px rgba(0,0,0,0.8);
}
.slide.s1{ left:0; top:6%; transform:rotate(-8deg); }
.slide.s2{ right:0; bottom:4%; transform:rotate(7deg); }
@media (max-width:980px){ .phone-stage{ max-width:440px; } }
@media (max-width:520px){ .slide{ width:32%; } }

/* ---------- Card de destaque numérico ---------- */
.insight{ display:grid; grid-template-columns:auto 1fr; gap:26px; align-items:center; }
.insight-num{ font-family:'Fraunces', serif; font-size:clamp(2.8rem, 6vw, 4.2rem); line-height:1; color:var(--purple-light); white-space:nowrap; }
@media (max-width:560px){ .insight{ grid-template-columns:1fr; gap:14px; } }

/* =========================================================
   Linha do tempo horizontal (rolagem fixada)
   Modo padrão: lista vertical. Com JS: .is-pinned.
   ========================================================= */
.tl{ position:relative; padding-top:0; }
.tl-sticky{ padding:0 0 40px; }
.tl-head{ display:flex; justify-content:space-between; align-items:flex-end; gap:40px; flex-wrap:wrap; padding-top:110px; padding-bottom:28px; }
.tl-head .h2{ font-size:clamp(1.9rem,3.2vw,2.7rem); max-width:18ch; }
.tl-lede{ margin-top:14px; max-width:52ch; }
.tl-side{ display:flex; flex-direction:column; align-items:flex-end; gap:18px; }
.tl-legend{ list-style:none; padding:0; display:flex; gap:8px; flex-wrap:wrap; justify-content:flex-end; }
.tl-legend li{
  display:flex; align-items:center; gap:8px; padding:8px 14px 8px 8px; border-radius:999px; font-size:12.5px; font-weight:600;
  border:1px solid var(--hairline-strong); background:var(--glass-fill); color:var(--ink-soft); transition:all .45s var(--ease);
}
.tl-legend b{
  width:24px; height:24px; border-radius:50%; display:inline-flex; align-items:center; justify-content:center; font-family:'Fraunces', serif;
  font-size:13px; font-weight:500; border:1px solid var(--hairline-strong); color:var(--mist); transition:all .45s var(--ease);
}
.tl-legend li.on{ border-color:rgba(162,91,219,0.7); background:rgba(123,44,191,0.2); color:var(--paper); }
.tl-legend li.on b{ background:linear-gradient(135deg, var(--purple-light), var(--purple)); border-color:transparent; color:#fff; }
.tl-counter{ font-family:'Fraunces', serif; display:none; align-items:baseline; gap:8px; }
.tl-now{ font-size:2.6rem; color:var(--paper); line-height:1; }
.tl-total{ color:var(--ink-faint); font-size:1.1rem; }
.tl-hint{ display:none; }

/* modo padrão: vertical */
.tl-viewport{ max-width:1180px; margin:0 auto; padding:0 32px; }
@media (max-width:720px){ .tl-viewport{ padding:0 20px; } }
.tl-track{ display:flex; flex-direction:column; gap:16px; position:relative; }
.tl-line{ display:none; }
.tl-item{ position:relative; }
.tl-card{ padding:22px 24px; }
.tl-meta{ display:flex; justify-content:space-between; align-items:center; margin-bottom:10px; }
.tl-phase{ font-size:11.5px; font-weight:700; letter-spacing:.1em; text-transform:uppercase; color:var(--purple-light); }
.tl-idx{ font-family:'Fraunces', serif; font-size:1.3rem; color:var(--ink-faint); }
.tl-card h3{ font-size:1.18rem; color:var(--paper); }
.tl-more{ margin-top:10px; }
.tl-more p{ font-size:14px; color:var(--ink-soft); line-height:1.6; }
.tl-more ul{ list-style:none; padding:0; margin-top:14px; display:flex; flex-wrap:wrap; gap:8px; }
.tl-more li{ font-size:12px; padding:6px 12px; border-radius:999px; border:1px solid var(--hairline-strong); color:var(--mist); }
.tl-stem, .tl-node{ display:none; }

/* modo fixado (JS) */
.tl.is-pinned{ --iw:380px; height:var(--tl-h, 500vh); }
.tl.is-pinned .tl-sticky{ position:sticky; top:0; height:100vh; padding:0; display:flex; flex-direction:column; overflow:hidden; }
.tl.is-pinned .tl-head{ padding-top:88px; padding-bottom:4px; width:100%; flex:none; align-items:center; }
.tl.is-pinned .tl-head .h2{ max-width:none; font-size:clamp(1.6rem, 2.5vw, 2.2rem); }
.tl.is-pinned .tl-head .eyebrow{ margin-bottom:10px; }
.tl.is-pinned .tl-lede{ display:none; }
.tl.is-pinned .tl-counter{ display:flex; }
.tl.is-pinned .tl-viewport{ max-width:none; margin:0; padding:0; flex:1; min-height:0; overflow:hidden; position:relative; }
.tl.is-pinned .tl-track{
  flex-direction:row; gap:0; height:100%; align-items:stretch; width:max-content; padding:0 calc(50vw - var(--iw) / 2);
  will-change:transform;
}
.tl.is-pinned .tl-line{ display:block; position:absolute; left:0; right:0; top:50%; height:1px; background:var(--hairline-strong); }
.tl.is-pinned .tl-line-fill{ position:absolute; left:0; top:-1px; height:3px; width:0; border-radius:3px; background:linear-gradient(90deg, var(--purple), var(--purple-pale)); box-shadow:0 0 16px var(--purple-light); }
.tl.is-pinned .tl-item{
  flex:none; width:var(--iw); margin-right:90px; height:100%;
  display:grid; grid-template-rows:minmax(0,1fr) 30px minmax(0,1fr); justify-items:center;
}
.tl.is-pinned .tl-item:last-child{ margin-right:0; }
.tl.is-pinned .tl-card{
  grid-row:1; align-self:end; width:100%; margin-bottom:38px;
  opacity:.38; transform:translateY(22px) scale(.96); transform-origin:bottom center;
  transition:opacity .7s var(--ease), transform .8s var(--ease), border-color .5s;
}
.tl.is-pinned .tl-item.alt .tl-card{ grid-row:3; align-self:start; margin-bottom:0; margin-top:38px; transform:translateY(-22px) scale(.96); transform-origin:top center; }
.tl.is-pinned .tl-more{ max-height:0; opacity:0; overflow:hidden; margin-top:0; transition:max-height .9s var(--ease), opacity .6s var(--ease) .15s, margin .6s var(--ease); }
.tl.is-pinned .tl-item.is-active .tl-card, .tl.is-pinned .tl-item.is-past .tl-card{ opacity:1; transform:none; }
.tl.is-pinned .tl-item.is-past .tl-card{ opacity:.55; }
.tl.is-pinned .tl-item.is-active .tl-card{ border-color:rgba(162,91,219,0.65); box-shadow:0 30px 70px -30px rgba(123,44,191,0.7); }
.tl.is-pinned .tl-item.is-active .tl-more, .tl.is-pinned .tl-item.is-past .tl-more{ max-height:260px; opacity:1; margin-top:12px; }
.tl.is-pinned .tl-item.is-past .tl-more{ opacity:.8; }
.tl.is-pinned .tl-stem{
  display:block; position:absolute; left:50%; width:1px; height:38px; background:linear-gradient(var(--purple-light), rgba(162,91,219,0.15));
  bottom:calc(50% + 15px); transform:scaleY(0); transform-origin:bottom; transition:transform .7s var(--ease);
}
.tl.is-pinned .tl-item.alt .tl-stem{ bottom:auto; top:calc(50% + 15px); transform-origin:top; background:linear-gradient(var(--purple-light), rgba(162,91,219,0.15)); }
.tl.is-pinned .tl-item.is-active .tl-stem, .tl.is-pinned .tl-item.is-past .tl-stem{ transform:scaleY(1); }
.tl.is-pinned .tl-node{
  display:flex; grid-row:2; align-self:center; width:30px; height:30px; border-radius:50%; align-items:center; justify-content:center;
  background:var(--ink); border:2px solid var(--hairline-strong); z-index:2; transition:all .6s var(--ease);
}
.tl.is-pinned .tl-node i{ width:8px; height:8px; border-radius:50%; background:var(--hairline-strong); transition:all .6s var(--ease); }
.tl.is-pinned .tl-item.is-past .tl-node{ border-color:var(--purple-light); }
.tl.is-pinned .tl-item.is-past .tl-node i{ background:var(--purple-light); }
.tl.is-pinned .tl-item.is-active .tl-node{ border-color:var(--purple-pale); box-shadow:0 0 0 8px rgba(162,91,219,0.18), 0 0 26px var(--purple-light); }
.tl.is-pinned .tl-item.is-active .tl-node i{ background:var(--purple-pale); }
.tl.is-pinned .tl-hint{
  display:block; position:absolute; bottom:22px; left:50%; transform:translateX(-50%); font-size:11px; letter-spacing:.14em;
  text-transform:uppercase; color:var(--ink-faint); animation:pulseLine 2.4s ease-in-out infinite;
}
@keyframes pulseLine{ 0%,100%{ opacity:.35; } 50%{ opacity:1; } }
@media (max-height:820px){ .tl.is-pinned .tl-more ul{ display:none; } .tl.is-pinned .tl-card{ padding:18px 20px; } }
@media (max-width:700px){
  .tl.is-pinned{ --iw:300px; }
  .tl.is-pinned .tl-item{ margin-right:56px; }
  .tl.is-pinned .tl-more ul{ display:none; }
  .tl.is-pinned .tl-head{ padding-top:84px; gap:14px; }
  .tl.is-pinned .tl-lede{ display:none; }
  .tl.is-pinned .tl-legend{ justify-content:flex-start; }
  .tl.is-pinned .tl-side{ align-items:flex-start; flex-direction:row-reverse; justify-content:space-between; width:100%; }
  .tl.is-pinned .tl-card{ padding:18px 18px; margin-bottom:34px; }
  .tl.is-pinned .tl-item.alt .tl-card{ margin-top:34px; }
}

/* ---------- Pilares, funil, KPIs ---------- */
.pillars, .kpis{ display:grid; grid-template-columns:repeat(4, 1fr); gap:20px; }
@media (max-width:980px){ .pillars, .kpis{ grid-template-columns:1fr 1fr; } }
@media (max-width:560px){ .pillars, .kpis{ grid-template-columns:1fr; } }
.pillar, .kpi{ padding:28px 24px; transition:transform .45s var(--ease), border-color .45s var(--ease); }
.pillar:hover, .kpi:hover{ transform:translateY(-6px); border-color:rgba(162,91,219,0.5); }
.pillar:hover .icon-tile, .kpi:hover .icon-tile{ transform:rotate(-6deg) scale(1.08); background:rgba(162,91,219,0.2); }
.pillar h4, .kpi h4{ font-size:1.02rem; color:var(--paper); margin-bottom:8px; }
.pillar p, .kpi p{ font-size:14px; color:var(--ink-soft); line-height:1.55; }

.funnel-card{ margin-top:24px; padding:34px 34px; }
.funnel-card h3{ font-size:1.1rem; color:var(--paper); }
.fn{ display:flex; flex-direction:column; gap:14px; }
.fn-row{ display:grid; grid-template-columns:minmax(220px, 52%) 1fr; gap:26px; align-items:center; }
@media (max-width:720px){ .fn-row{ grid-template-columns:1fr; gap:8px; } }
.fn-bar{
  display:block; height:54px; border-radius:14px; width:0; background:linear-gradient(90deg, var(--purple), var(--purple-light));
  transition:width 1.3s var(--ease); transition-delay:calc(.25s + var(--fi, 0) * .15s); display:flex; align-items:center; padding-left:20px;
  overflow:hidden; white-space:nowrap;
}
.fn-row:nth-child(2){ --fi:1; opacity:.88; } .fn-row:nth-child(3){ --fi:2; opacity:.76; }
.funnel-card.in .fn-bar{ width:var(--w); }
.fn-bar b{ font-family:'Fraunces', serif; font-weight:500; font-size:1.15rem; color:#fff; }
.fn-row p{ font-size:14px; color:var(--ink-soft); line-height:1.55; }
.note-line{ margin-top:30px; color:var(--ink-soft); font-size:14.5px; max-width:70ch; padding-left:18px; border-left:2px solid var(--purple-light); }

/* ---------- Formatos e marcas ---------- */
.formats-grid{ display:grid; grid-template-columns:1.1fr .9fr; gap:56px; align-items:center; position:relative; z-index:1; }
@media (max-width:900px){ .formats-grid{ grid-template-columns:1fr; gap:36px; } }
.brands-box{ padding:28px; border-radius:var(--radius-md); border:1px solid var(--hairline); background:rgba(255,255,255,0.04); }
.brands-label{ font-size:12px; letter-spacing:.1em; text-transform:uppercase; color:var(--ink-faint); font-weight:700; margin-bottom:16px; }
.brand-list{ list-style:none; padding:0; display:flex; flex-direction:column; gap:10px; }
.brand-list li{
  font-family:'Fraunces', serif; font-size:1.25rem; color:var(--paper); padding:10px 0; border-bottom:1px solid var(--hairline);
  display:flex; justify-content:space-between; align-items:center;
}
.brand-list li::after{ content:'✦'; color:var(--purple-light); font-size:.9rem; }
.brand-list li:last-child{ border-bottom:none; }